my work over the past decade has been focused on developing and directing creative that aligns brands and publishers with their communities in more authentic ways. most of my work lives on the internet where it continues to serve it’s purpose such as:

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a music series for toyota and siriusxm that strengthened the partnership between america’s best selling car brand and top satellite radio provider.

a creator series for visit florida that helped the state recruit gen z travelers to it’s most diverse cities.

An Influencer series and Tv commercial for vw & Golden state championing environmental awareness and challenging range anxiety for their first ever EV debut.

A couple creator campaigns for gap starring my own family that reached engagement rates above 11%.

A FILM and social ads FOR FLORENCE MARINE X chronicling the most HISTORIC PADDLEBOARD race IN THE WORLD with their ambassadors leading the pack.

a branded series for casio gshock & golden state about hard working Californians that blur the lines between their work and play.

a documentary for bing surfboards celebrating 60 years of craftsmanship at one of the worlds most iconic surfboard brands.

An ad campaign for sports research that set the tone for it’s first foray into sustainability.

an award winning food series for visit florida that helped the state compete as a top foodie destination.

A CREATOR series for @californialove giving an honest take of the most hyped things to do in southern california.

A branded series for vissla and surfer magazine that embraced surf culture and it’s characters in the now.

a travel series for @paradise that reminds us to reflect on the many life lessons travel teaches.

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each thoughtfully ideated, poured over and celebrated. made with inspiring friends and teammates over early mornings, long shoot days and A ton of fun. let’s talk or meet and find something meaningful to work on together.